If you aren't using Twitter as part of your business's public media strategy, you could be missing out on a great opening to associate with prospects and customers. There are so many ways you can effectively use Twitter to build relationships with your target shop and they don't involve posts about what you ate for lunch or offensive self promotion.
I am talking about verily connecting with your audience and giving back without expecting whatever in return. When you offer help or a principal gift to a prospect, they will remember it. They will begin to know, like and trust you, and you know how prominent that is, right?
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So, how should you use Twitter for your business? The answer totally depends on the goals you have for your company and what you are looking to accomplish in your public media efforts. Here are some ideas to consider:
Host a contest for your followers. This is a way to give your customers and prospects something of value to thank them for their support. Give your followers a free goods in return for being the first to reply to you with a keyword, or offer a trial of your aid for free to the someone who answers a trivia contest. One of my beloved examples of this strategy comes from (my favorite) Nascar driver, Denny Hamlin (@dennyhamlin). He has offered fans race tickets for answering trivia questions.
Provide buyer service. Why not use Twitter as other way to answer your customer's questions or concerns? There are many separate tools available to search for tweets fascinating your business. If you see that someone has mentioned a problem they had with your goods or service, take the opening to experience them and offer a solution. Not only will you satisfy that customer, other inherent customers will see the conversation and know that you are truly committed to buyer aid and satisfaction. And trust me, they will remember this when they are in need of your service.
Teach your followers something new. You do this by providing principal article that your followers would be interested in knowing. If you write an report about how to use a brand new technology that will make life easier for your followers, share it with them. Post a link to your most recent blog post. This doesn't even have to be your own former content. There is so much facts available on the Internet. If you come across a great report that you know would help your followers, post a link to it. Not only are you sharing principal information, but you are also letting your followers know that you keep up with the news and trends in your industry.
Twitter can be a very sufficient tool in marketing your business. If you are already using Twitter to shop your business, take a look at how you are currently using it. Are you using it to your advantage? If you are not currently using Twitter, I urge you to give it a try. You may be very surprised at what will come of it!
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